Saks Fifth Avenue created an innovative journey that https://hitnspin.com/en shows customers their progress toward becoming Insiders - rewarding them with exclusive offers as they move along this path.
1. Offer a special deal for members
At special events, reward points can unlock special discounts for members. These discounts may take the form of limited-edition product bundles or unique discount codes purchased from loyalty management solution providers - making these offers accessible without impacting margins, and serving as powerful incentives to drive customer engagement.
As part of event-based promotions, offering physical gifts can help increase participation rates. The act of unwrapping and physically handling them fosters positive associations with your brand while reinforcing trust within a program; for instance, skincare brands might distribute sample sizes or fabric samples in beauty and fashion showrooms while furniture stores might give away free decor samples to draw consumers towards purchase.
Utilizing official holidays and events as incentives for consumer participation can also increase engagement. Doing so creates an additional sense of urgency with regard to participating programs - especially if consumers realize they must act quickly.
2. Create a special event for members
Launching an event for loyalty members can increase consumption during that period and enable faster earning of rewards. Offering exclusive perks and deals during special events is also an effective way to get customers excited about your brand, encouraging them to share those experiences with their friends.
Saks Fifth Avenue made Mother's Day even easier for new and existing customers alike to collect loyalty points by offering double points on specific products, making it easy to build your points while purchasing something they already wanted.
At your membership drive, host a competition among staff members to see who can sign up the most new customers in one week. While this will cost a bit, its returns will more than make up for it by drawing new business to you and giving existing consumers the feeling that other consumers are joining too!
3. Create a special event for non-members
Assuming your event can get the word out, you should see an increase in attendance who aren't members of your loyalty program. By offering incentives such as free tickets or exclusive rewards at this special event, you could convince more guests to become members and invite them into joining.
Gift cards make an effective incentive for new customers because they serve as an exchangeable form of currency that can be exchanged for merchandise. Gift cards may also be included as prizes to give newcomers an opportunity to experience your brand before becoming regular shoppers.
Discount codes provide cost-effective incentives to non-members of loyalty programs by offering reduced prices for goods purchased and reduced loyalty point costs for program organizers. They're easily managed using loyalty management software and can even offer limited-time codes that attract consumers with its exclusivity.
4. Create a special event for non-members who are members
Special events can attract new members to a loyalty scheme and are especially useful during major statutory dates like anniversaries and holidays. Gift cards, which allow consumers to participate without incurring costs themselves, are an especially attractive incentive to new consumers; but program organizers must make sure these rewards remain attractive over time for optimal participation; advanced loyalty software can assist in managing these aspects of a reward-based program.
An exciting loyalty event may include more than just gift items; higher-value rewards could include appliances (like tablets or electric kettles ) or sets of products ( like high-quality bedsheets or knives ). Bonus point offers accompany these types of rewards that give customers additional value and exclusivity; these may also help build customer trust in programs by showing that companies appreciate their participation.
